Shopify vs Amazon vs Etsy: Which Platform Should You Choose for Selling Online?So you’ve decided to open your own online store? Congratulations! But which platform should you choose? With platforms like Shopify…Nov 19Nov 19
Fulfilled by Amazon (FBA) v Fulfilled by Merchant (FBM)?If you decide to start selling on Amazon, you have two primary options for fulfilment. To be super clear, fulfilment is the process by…Nov 15Nov 15
Why Marketers Should Use Roblox and Gaming to Reach New AudiencesI tuned into a fantastic webinar earlier this week, mainly talking about Roblox, but also gaming generally, hosted by Marc Baumann and…Sep 13Sep 13
Kim Kardashian’s SKIMS Named the Underwear Partner of NBA and the Rise of the Super InfluencerUnless you’ve been living under a rock for the last few years, you’ll probably be aware that SKIMS is Kim Kardashian’s shape and loungewear…Dec 28, 2023Dec 28, 2023
TikTok chases Gen Z’s E-Commerce TrendThe word on the street is that TikTok is exploring opportunities to integrate e-commerce functionalities into its platform. This means the…Dec 28, 2023Dec 28, 2023
The Advertiser’s Dilemma. How truthiness and post-truth cost more than money.I earn a living by propagating lies, toxicity, and bullying. Yes, that’s right. I’m an advertiser. So why I am picking now to care about my…Jan 30, 2023Jan 30, 2023
3 Great Reasons to Use Paid Social MediaWhen you consider that nearly 33% of shoppers discover new products directly via paid social media, not taking advantage of it for your own…Nov 4, 2022Nov 4, 2022
May I tell you the difference between Advertising, Marketing, and Media Buying?Advertising and marketing are two closely related disciplines, but they are not the same thing. Pay Per Click (‘PPC’) advertising —…Sep 1, 2022Sep 1, 2022
3 Big Benefits of Starting your Paid Social Media Campaign TodayPaid social media is a form of online advertising that allows businesses to target potential customers through platforms like Facebook…Aug 31, 2022Aug 31, 2022
Online Advertising versus Old School AdvertisingSo you know that advertising should be an integral part of your marketing plan. Why? Because it generates awareness and interest in what…Jul 25, 20221Jul 25, 20221
