May 5What’s the Difference Between Google Ads and Facebook Ads?Facebook ads and Google ads are both great for businesses wanting to advertise online. But which one is the best? Facebook ads tend to be more effective for promoting products or services to a specific target audience. This is because Facebook offers super detailed targeting options. Google ads are better…Facebook Ads3 min read
Apr 215 Lessons my Dog has Taught me About AdvertisingDogs are always happy and loving. Any ads specialist will tell you that it’s really difficult to run a ‘negative’ advertising campaign — and they’re right! The value of the word ‘happy’ can’t be underestimated when we want customers to feel good about their purchase. This means we need to…Facebook Ads2 min read
Sep 26, 2021How to Audit your Facebook AdsIf you run Facebook Ads, a regular audit is essential to assess the overall performance of your campaign. In this post, I am going to what’s included in a Facebook Ads audit and how to perform one. What is a Facebook Ads Audit? A Facebook Ads audit is a full in-depth review of everything that’s happening…Facebook Ads3 min read
Sep 2, 2021How to Calculate your Facebook Ad Budget‘How much will my Facebook Ads cost me?’ is the question I get asked more often than any other. Each Facebook Ads Specialist has their own preferred formula for working this one out. The one I am going to walk through here is a ‘goal based’ formula. …Facebook Ads4 min read
Aug 19, 2021Are your Facebook Ads Dynamic?Is your business e-commerce? Or are you a bricks and mortar retailer? Are you using Facebook dynamic ads to promote and sell your products? If not, here’s why you could think about doing this. What are Facebook Dynamic Product Ads? This is Facebook’s own description. In summary, dynamic ads look very similar to the other ads…Facebook Ads4 min read
Aug 10, 2021How the IOS change affects Facebook Ads — Six Month ReviewThis year saw Apple’s privacy updates affect how advertisers and marketers use Facebook. The changes began in January 2021. Now, halfway through the year, I am going to examine what effect they have had. Apple said it’s 2021 privacy policy was about protecting customer privacy. In practise this means that…Facebook Ads4 min read
Aug 4, 2021Why Behaviour Analysis is So Fabulous!In marketing terms, behaviour analysis (sometimes called the science of ‘behaviour analytics’) is closely studying how your website visitors interact with your site. Why do we do this? …Social Media Marketing4 min read
Jul 7, 2021What is it with Influencers and Dubai?One of the surprising things from the recent-and-still-not-quite-over-yet pandemic was the amount of influencers heading over to Dubai, and the subsequent backlash they received for it. Even Matt Hancock got in on the act … (okay, not the best example!) Most of us spent the year hiding from the virus…Influencer Marketing4 min read
Jul 5, 20215 of the Best Social Media Management Tools (and they’re FREE!)Do you do your own social media? Or do you want to? If so, then here are some tools and apps which I’m loving right now. Manychat ManyChat is a fantastic tool that allows you to easily create Facebook Messenger Bots for sales and marketing, and customer support. The tutorials…Social Media Tool2 min read
May 20, 20215 Simple Steps to Social Listening (and ‘what is social listening’ anyway?)Social listening is one of the best ways of staying competitive within your industry. A good and effective social listening plan allows you to: Make a competitor analysis; see what others in your industry are doing, and decide you need to make any changes. Identify any upcoming opportunities or leads. …Social Listening3 min read
