What’s the Difference Between Google Ads and Facebook Ads?

What is Your Overall Goal?

Is it brand awareness, more leads, more sales, or something else?

ROAS (Return on Ad Spend)

Which gives you the most bang for your buck?

Your Customer’s Journey

The beauty of Facebook is that it’s not just a place for people to chat and share interests, but also an exploration ground. That means you can find new customers on the platform even though they weren’t actually on there to buy things. If they like your ad, they will engage with it, share, and comment giving you a whole new ‘warm’ audience via the social proof they’ve provided.

Why I like Facebook Best

Year after year, the paid channel offering the highest ROAS is Facebook. Here’s why:

The UK Pet Industry is Worth £3b a Year. That’s a lot of Google Searches!



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Mary Donné

Mary Donné


Ad Girl | PPC | Facebook and Google Ads | Funnel Builder. I like contemporary art, tea, and big animals.