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Mary Donné

20 Followers

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Jan 30

The Advertiser’s Dilemma. How truthiness and post-truth cost more than money.

I earn a living by propagating lies, toxicity, and bullying. Yes, that’s right. I’m an advertiser. So why I am picking now to care about my dark art? …

Meghan Markle

4 min read

The Advertiser’s Dilemma. How truthiness and post-truth cost more than money.
The Advertiser’s Dilemma. How truthiness and post-truth cost more than money.
Meghan Markle

4 min read


Nov 4, 2022

3 Great Reasons to Use Paid Social Media

When you consider that nearly 33% of shoppers discover new products directly via paid social media, not taking advantage of it for your own brand is crazy. Most small businesses are still wary of investing in paid social media. While about 75% will have tried running paid traffic at some…

Facebook Ads

3 min read

3 Great Reasons to Use Paid Social Media
3 Great Reasons to Use Paid Social Media
Facebook Ads

3 min read


Sep 1, 2022

May I tell you the difference between Advertising, Marketing, and Media Buying?

Advertising and marketing are two closely related disciplines, but they are not the same thing. Pay Per Click (‘PPC’) advertising — Facebook, Instagram, TikTok, Google etc — is ONE form of advertising, and is different from the others*. Why does this matter? …

Advertising

5 min read

May I tell you the difference between Advertising, Marketing, and Media Buying?
May I tell you the difference between Advertising, Marketing, and Media Buying?
Advertising

5 min read


Aug 31, 2022

3 Big Benefits of Starting your Paid Social Media Campaign Today

Paid social media is a form of online advertising that allows businesses to target potential customers through platforms like Facebook, Twitter, and LinkedIn. By putting paid-for posts on these popular sites, businesses can reach a large audience with relative ease. Paid social is a super-effective way to promote special offers…

Paid Social Media

2 min read

3 Big Benefits of Starting your Paid Social Media Campaign Today
3 Big Benefits of Starting your Paid Social Media Campaign Today
Paid Social Media

2 min read


Jul 25, 2022

Online Advertising versus Old School Advertising

So you know that advertising should be an integral part of your marketing plan. Why? Because it generates awareness and interest in what you’re selling — which means more potential customers for your product! (And yes, okay, I would say that, wouldn’t I?) But do you wonder which is best…

Facebook Ads

2 min read

Facebook Ads

2 min read


May 24, 2022

Get More Conversions on Facebook with Custom Audiences

Facebook custom audiences allow you to target your ads specifically to the people who are most likely to be interested in your product or service. This is because they have normally already given you their email addresses (maybe they’ve subscribed to your blog or website). …

Facebook Ads

3 min read

Get More Conversions on Facebook with Custom Audiences
Get More Conversions on Facebook with Custom Audiences
Facebook Ads

3 min read


May 5, 2022

What’s the Difference Between Google Ads and Facebook Ads?

Facebook ads and Google ads are both great for businesses wanting to advertise online. But which one is the best? Facebook ads tend to be more effective for promoting products or services to a specific target audience. This is because Facebook offers super detailed targeting options. Google ads are better…

Facebook Ads

3 min read

What’s the Difference Between Google Ads and Facebook Ads?
What’s the Difference Between Google Ads and Facebook Ads?
Facebook Ads

3 min read


Apr 21, 2022

5 Lessons my Dog has Taught me About Advertising

Dogs are always happy and loving. Any ads specialist will tell you that it’s really difficult to run a ‘negative’ advertising campaign — and they’re right! The value of the word ‘happy’ can’t be underestimated when we want customers to feel good about their purchase. …

Facebook Ads

2 min read

5 Lessons my Dog has Taught me About Advertising
5 Lessons my Dog has Taught me About Advertising
Facebook Ads

2 min read


Sep 26, 2021

How to Audit your Facebook Ads

If you run Facebook Ads, a regular audit is essential to assess the overall performance of your campaign. In this post, I am going to what’s included in a Facebook Ads audit and how to perform one. What is a Facebook Ads Audit? A Facebook Ads audit is a full in-depth review of everything that’s happening…

Facebook Ads

3 min read

Facebook Ads

3 min read


Sep 2, 2021

How to Calculate your Facebook Ad Budget

‘How much will my Facebook Ads cost me?’ is the question I get asked more often than any other. Each Facebook Ads Specialist has their own preferred formula for working this one out. The one I am going to walk through here is a ‘goal based’ formula. …

Facebook Ads

4 min read

How to Calculate your Facebook Ad Budget
How to Calculate your Facebook Ad Budget
Facebook Ads

4 min read

Mary Donné

Mary Donné

20 Followers

Founder of Call Me Sunday Advertising - the friendliest agency you'll ever work with!

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