Jan 30The Advertiser’s Dilemma. How truthiness and post-truth cost more than money.I earn a living by propagating lies, toxicity, and bullying. Yes, that’s right. I’m an advertiser. So why I am picking now to care about my dark art? …Meghan Markle4 min readMeghan Markle4 min read
Nov 4, 20223 Great Reasons to Use Paid Social MediaWhen you consider that nearly 33% of shoppers discover new products directly via paid social media, not taking advantage of it for your own brand is crazy. Most small businesses are still wary of investing in paid social media. While about 75% will have tried running paid traffic at some…Facebook Ads3 min readFacebook Ads3 min read
Sep 1, 2022May I tell you the difference between Advertising, Marketing, and Media Buying?Advertising and marketing are two closely related disciplines, but they are not the same thing. Pay Per Click (‘PPC’) advertising — Facebook, Instagram, TikTok, Google etc — is ONE form of advertising, and is different from the others*. Why does this matter? …Advertising5 min readAdvertising5 min read
Aug 31, 20223 Big Benefits of Starting your Paid Social Media Campaign TodayPaid social media is a form of online advertising that allows businesses to target potential customers through platforms like Facebook, Twitter, and LinkedIn. By putting paid-for posts on these popular sites, businesses can reach a large audience with relative ease. Paid social is a super-effective way to promote special offers…Paid Social Media2 min readPaid Social Media2 min read
Jul 25, 2022Online Advertising versus Old School AdvertisingSo you know that advertising should be an integral part of your marketing plan. Why? Because it generates awareness and interest in what you’re selling — which means more potential customers for your product! (And yes, okay, I would say that, wouldn’t I?) But do you wonder which is best…Facebook Ads2 min readFacebook Ads2 min read
May 24, 2022Get More Conversions on Facebook with Custom AudiencesFacebook custom audiences allow you to target your ads specifically to the people who are most likely to be interested in your product or service. This is because they have normally already given you their email addresses (maybe they’ve subscribed to your blog or website). …Facebook Ads3 min readFacebook Ads3 min read
May 5, 2022What’s the Difference Between Google Ads and Facebook Ads?Facebook ads and Google ads are both great for businesses wanting to advertise online. But which one is the best? Facebook ads tend to be more effective for promoting products or services to a specific target audience. This is because Facebook offers super detailed targeting options. Google ads are better…Facebook Ads3 min readFacebook Ads3 min read
Apr 21, 20225 Lessons my Dog has Taught me About AdvertisingDogs are always happy and loving. Any ads specialist will tell you that it’s really difficult to run a ‘negative’ advertising campaign — and they’re right! The value of the word ‘happy’ can’t be underestimated when we want customers to feel good about their purchase. …Facebook Ads2 min readFacebook Ads2 min read
Sep 26, 2021How to Audit your Facebook AdsIf you run Facebook Ads, a regular audit is essential to assess the overall performance of your campaign. In this post, I am going to what’s included in a Facebook Ads audit and how to perform one. What is a Facebook Ads Audit? A Facebook Ads audit is a full in-depth review of everything that’s happening…Facebook Ads3 min readFacebook Ads3 min read
Sep 2, 2021How to Calculate your Facebook Ad Budget‘How much will my Facebook Ads cost me?’ is the question I get asked more often than any other. Each Facebook Ads Specialist has their own preferred formula for working this one out. The one I am going to walk through here is a ‘goal based’ formula. …Facebook Ads4 min readFacebook Ads4 min read
